LT 033 | Martine Kerr – Nobody Owns Fitness
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In Episode 033 of the LEO Training Podcast I interview StrongFirst Team Leader, Martine Kerr. Martine holds a variety of certifications and has been in the industry for over 20 years. Her background is in marketing and she also holds an MBA! Martine has an incredible gift as a technical coach as well as utilizing social media to help communicate and teach the world about safe and proper kettlebell instruction.
Martine holds certifications from the following organizations StrongFirst Team Leader (SFG TL), StrongFirst Bodyweight Instructor (SFB), CK-FMS, Yoga Tune Up ® Instructor, Flexible Steel Specialist Instructor, Ground Force Method National Instructor, RKC, WCO Levels 1 & 2, CrossFIT Level 1 + Mobility + Kettlebell Trainer, TPI Certified Golf Fitness Professional, TRX, TRX Sports Medicine, Vinyasa Yoga, ACE Group Fitness, REPS, MBA.
Check out some awesome examples of Martine’s @kult_fitness Instagram posts below:
Squatty KB Swing Fix
Control your Roll Down (in the Turkish Get Up_
Here is what you will learn in this episode:
- Martine’s background in marketing/business and transitioning into health/fitness
- Being involved in ice hockey, dance, and gymnastics as a youth and how that shaped her
- What it’s like being a native of Canada and living/working in Dubai
- Why you DO Not Need a Gym!
- Her work with hockey players
- How the video angle really effects the presentation of a technique/skill/lift on social media
- Why it is so important to know your brand and your audience.
- The content strategy Martine employs: 70% value/20% personality / 10% promotion
- Why “Nobody Owns Fitness”
- Martine’s current project she is working on!
- and much more!